Aestimo Services Ltd. is an independent appraisal and consulting firm delivering credible, research-driven equipment valuations and business management reporting. Led by experienced professionals with deep operational insight, we support clients across Canada and beyond with clear, defensible conclusions they can trust.
Our Story
Founded on decades of hands-on experience in equipment operations and global appraisal assignments, Aestimo Services has built its reputation on accuracy, integrity, and technical expertise
Our Mission
To deliver credible, well-researched valuations and consulting solutions that empower clients to make informed financial, operational, and strategic decisions with confidence.
Our Vision
To set the standard for professional equipment appraisal by blending global market intelligence with local industry knowledge—ensuring every valuation stands the test of scrutiny, time, and trust.
Aestimo Services is led by experienced professionals who bring decades of combined expertise in equipment operations, management, and appraisal.
Founder - Aestimo Services Ltd.
Field Assessment Manager
Office Manager
Aestimo Services Ltd. (ASL) is an independent consulting firm specializing in equipment appraisal and business management reporting. The firm is owned and managed by Gordon I. Hollett, who began his career in 1997 as a contractual appraiser with DM Consulting and Appraisals Ltd. (DM).
In 2004, DM evolved into Aestimo Services Ltd., expanding its scope and reputation as a trusted appraisal firm serving both domestic and international clients. Through years of hands-on experience and global exposure, Aestimo has developed a deep understanding of equipment from both manufacturing and operational perspectives—providing equipment owners with confidence in their asset knowledge and corporations with assurance in their numerical conclusions.
Today, Aestimo provides a full spectrum of strategic management and appraisal services to a wide range of clients, including banks, investment firms, government agencies, insurance brokers, drilling contractors, and private and public companies.
Asset-Based Loan (ABL) Appraisals emphasizing equipment condition, design popularity, utilization, remarketing potential, and global market trends.
Awards
Clients
Global Earning
Lead projects
The validity of an appraisal is the result of the quality of research performed by the appraisal firm. Aestimo Services Ltd. appraisal reports are particularly valuable because of three things, which characterize our approach, as follows:
No single equation or formula is adequate to measure the individual qualities of equipment. Each situation is approached with an appreciation for its uniqueness, to be judged on its own merits.
The process of appraisal relies heavily on individual judgment; Aestimo Services Ltd. is committed to obtaining all the concrete facts available to make that judgment as precise as possible. Supporting data is gathered, details are checked and verified, and then all the facts are weighted to provide supportable appraisals.
The commitment to excellence sets Aestimo Services Ltd. apart from the ordinary. The factors that make one appraisal better or more accurate than another include the research and documentation upon which the appraiser exercises his judgment, his experience in weighing the facts, and his devotion to accurate details.
Don’t just take our word for it – hear what our clients say about our service!
Up against a regulatory deadline, Gord and his team acted fast and efficiently, but with great care to the final result. They delivered a highly accurate appraisal and remained available as needed should any follow-up requests arise. We met Aestimo by accident but our ongoing, multi-year relationship with them is deliberate. They have become our first call in asset valuation. They are professional, diligent in their work and fair in their assessment and read of the marketplace. Aestimo is our true partner during our audit and corporate strategy processes. No matter where the equipment resides, they are quick on their feet to ensure a complete appraisal that stands the test of the most rigid scrutiny.
Upon speaking to Gord Hollett at Aestimo Services Ltd we knew they were the correct appraisers for our company. Their experience and knowledge of the equipment and industry was clearly reflected in the accurate and professional report comprised by them. Everyone displayed their area of expertise and were very accommodating to get the appraisal done in a timely manner.
As a business owner and Senior Executive member within the petroleum and mining industry for the past 20 years, I was thoroughly impressed with the work Aestimo Services Ltd. completed for our company. The appraisal report was not only cost-effective, but also executed in a timely manner. I have the utmost confidence in Aestimo’s professionalism and thoroughly satisfied with their services.
This office regularly utilizes the services of Mr. Hollett in regards to property damage insurance claims involving a variety of specialist oilfield equipment, such as: drilling and service rigs, coiled tubing, snubbing units, and vehicles to name but a few. Mr. Hollett’s services have proven instrumental in resolving these claims, which in some cases involve many millions of dollars. We would point out that because of his work, Mr. Howllett has become a recognized authority in the provision of oilfield valuation services.
Your assets deserve the best appraisal – contact Aestimo to get started today!